For nearly 40 years, nonprofit AccessLex Institute® has been partnering with our member institutions – the nearly 200 state-affiliated and nonprofit ABA-approved law schools – to meet the ever-changing needs and challenges of law students and the legal education community we serve. From providing free resources for every step of the law school journey to maximizing the value and affordability of a law degree through research and policy advocacy, we exist to increase access and further the success of aspiring lawyers from admission to law school to admission to the bar. Helix Bar Review is our latest service in pursuit of our nonprofit mission – empowering the next generation of lawyers. Learn more at AccessLex.org and HelixBarReview.org.

This role will be remote 4 days a week and onsite in our West Chester office one day a week.

Job Summary: The Senior Manager of Marketing Operations will oversee the operational functions such as optimization of marketing processes, data analysis and reporting, development and oversight of policies and procedures, and budgeting. This role will ensure that the Marketing and Communications team operates at peak efficiency and marketing activities align with business objectives, driving growth and improving ROI. The ideal candidate will have a strong background in marketing operations, data analysis, and technology, with a proven track record of managing large-scale marketing initiatives. This position reports to the Managing Director, Communications and Operations.

Responsibilities and Duties:

Process Optimization

• Oversee and streamline marketing operations to improve efficiency and effectiveness across campaigns and initiatives.
• Continuously evaluate and improve marketing workflows to ensure optimal performance.
• Develop and implement detailed project plans outlining key milestones, deliverables, timelines, and resource allocation.
• Oversee project management, including one direct report, and ensure all milestones and deliverables are met.

Data Analysis

• Use data-driven insights and market research to inform marketing strategies and decision-making processes.
• Gather and synthesize data from all marketing channels to evaluate campaign effectiveness, identify trends, and support strategic decisions. Analyze data from multiple channels such as social media, email marketing, paid media and web traffic to optimize future marketing efforts.

Reporting

• Create and maintain performance reports to track marketing effectiveness and ROI, providing actionable insights to stakeholders.

Budgeting

• Working with the Vice President and Managing Director, develop department-wide budget for all marketing expenses as part of the annual budget/planning process, ensuring effective allocation and utilization of resources.

Collaboration

• Collaborate with the marketing team and ensure all team members are aligned with project goals and deliverables.
• Work closely with cross-functional teams, IT, Legal, and product/business teams to ensure alignment and efficient integration of marketing efforts.

Technology Management

• Coordinate with Information Technology team in submitting business cases and evaluating/implementing new technologies in alignment with goals and marketing requirements.
• Stay abreast of emerging marketing technologies and trends, making recommendations for new tools and systems as needed.

Compliance and Governance

• Ensure all marketing activities comply with relevant regulations, standards, and Company policies.
• Implement and enforce data privacy and security practices to protect customer information and maintain compliance with legal requirements.

Candidate Requirements:

• Knowledge, Skills and Abilities (KSAs). To succeed in the Director, Communications and Media Relations position, candidates should possess the following KSAs:
• • REQUIRED
    • Strong strategic planning and project management skills.
    • Excellent analytical and data interpretation abilities.
    • Proficiency in marketing technology platforms and tools. Experience with Asana and Google Analytics is preferred.
    • Exceptional communication and interpersonal skills.
    • Strong business acumen and understanding of financial principles.
    • Ability to work in a fast-paced, dynamic environment.
• • PREFERRED
    • Strategic thinker with a focus on innovation and continuous improvement.
    • Highly organized and detail-oriented.
    • Collaborative and team-oriented.
    • Results-driven and proactive.
    • Adaptable and flexible in a rapidly changing environment.
• • Background Experiences. The following are required unless otherwise noted:
    • Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or MBA is preferred.
    • Minimum of 5-7 years of experience in marketing operations, with at least 3 years in a leadership role.

Position Type/Expected Hours of Work: This is a full-time hybrid position located in the Company’s West Chester, PA office; the incumbent is expected to be present and accessible for at least 40 hours per week, subject to approved leave time, travel, and other absences as described in the Employee Handbook or as otherwise agreed by the Company. The Company’s standard hours of operation are Monday through Friday, 8:15 am to 5:00 pm.

Equal Employment Opportunity Statement: AccessLex Institute provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.